Beenie's Ice Cream came to me with a logo they loved; however, they needed to expand their visual brand style to match their current logo. We needed to create marketing materials, package designs for their ice cream, and in-store digital menus that all come together to form a consistent brand style. This was achieved by taking their logo's handmade style and vibrant colors and using them in ways that made sense. I created custom patterns that elevate their logo and organic marking shapes that all work together to give the brand a vibrant, lively, and fun style. All product photography was taken by Strix Media.