Colsamer is a Colombian company whose objective was to launch a product in the United States that combines tropical fruits with aloe. The goal was to take their brand and give it a modern and bold style that would help align it more with US products. My approach was to give "Colsamer" a subtle refresh and create a logo for "Tropical Fusion" that embodies the combination of tropical fruits with the natural benefits of Aloe Vera. For the package designs, I made sure to use strong contrast, bold style, and custom illustrations to give the product a unique style that would stand out while placed next to other US products on shelves.